Using sales to segregate good writers from bad – and save the e-book industry

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According to Michael Kozlowski, Editor in Chief of Good e-Reader, the leading news website devoted to digital publishing, e-books, and e-reader news I’m a bad writer.

How does he come to that conclusion? In his own words, You are only considered a real author if you can make your living solely from the book sales. If you can’t, you are merely a writer… the industry needs to define the good writers from the bad. The primary way we can do this is by sales figures; if authors make their living from publishing, they are often considered good writers.  Once we can define a good writer from a bad, we can start to segregate them.”

Which brings us to another of his suggestions, segregating self-published books according to sales.

“My suggestion is for all major online bookstores that take submitted indie content to create their own sections for self-published writers. These titles should not be listed side by side with the traditional press.  Indie titles should have their own dedicated sections until such time as they reach a certain threshold in sales. Once they can attain an arbitrary sales milestone, they are drafted to the big leagues and listed in the main bookstore.”

Why, you ask, does Kozlowski think this is necessary?

“There are a copious number of online self-publishing companies that promise aspiring authors the opportunity to distribute their e-book all over the world. Millions of authors publish with Amazon Kindle Direct Publishing, Draft2Digital, Kobo Writing Life, Nook Press and Smashwords. Most “authors” who self-publish an e-book never sell more than a handful and over seventy-five percent of all authors never earn a living through their writing.”

And the result of this plethora of self-published dreck (my word) is that “We live in a world full of terrible e-book titles that ruin e-book discovery and make it difficult to find a good book. It is no small wonder why e-book sales have plummeted in recent years.”

The comments on Kozlowski’s blog https://goodereader.com/blog/author/michael-kozlowski on this topic are mostly specious in that they don’t respond to the problem he’s addressing. They range from outright denial to dismissing his ideas because there’s a typo in his text. As one who actually reads and reviews the work of unknown, randomly selected indie authors I’d have to agree with his assessment and his solution.

When I decided to write fiction about ten years ago I had about forty years of journalism as a formative base. But even though I’d written hundreds of thousands of words up to that point it, fiction was a different style of writing. To learn how to write fiction I attended writer’s groups, joined online critique sites and read dozens of books and I continue to do so.

Writing fiction is a craft and it can be learned and mastered, to some degree, by learning the fundamentals and then practicing – a lot. It’s evident that the vast majority of the indie authors I’ve read haven’t even bothered to learn the basics and have spent no where near enough time practicing.

As Kozlowski says “Indie titles have no quality and control, often they are merely submitting a Word document to Amazon and clicking publish.”

Kozlowski’s not suggesting all self-published books are crap and all traditionally published books are classics, just that “there is some expectation of quality” in reading a traditionally published book”, and that’s definitely not the case with reading a self-published work.

From the beginning of my venture into writing and publishing fiction it became apparent to me the only way to measure success was with book sales. This is an industry of illusion and delusion and the majority those involved are, as Kozlowski suggested, subject to the Dunning-Kruger Effect.

“Unskilled individuals that suffer from illusory superiority, mistakenly rating their ability much higher than is accurate. This bias is attributed to a metacognitive inability of the unskilled to recognize their ineptitude.”

I have come to accept that I am “inept” until my book sales prove otherwise.

Accordingly, I’m prepared to have all my books segregated in “dedicated sections until such time as they reach a certain threshold in sales. Once they can attain an arbitrary sales milestone, they are drafted to the big leagues and listed in the main bookstore.”

I’m sure there will be very good books that never attain that threshold (mine?) and I’m just as sure there will be those who, rather than hone their craft to the point they can write a good book, will find ways of attaining that threshold fraudulently.

However, this is a solution I am prepared to considered in hopes “the cream might rise to the top”.

If Kozlowski’s is right that by 2020, fifty percent of all digital books will be written by indie authors and that will account for 25,000 new titles a month being submitted to online bookstores than something, indeed, has to be done.

So just how many books would you need to sell to meet the threshold and advance to “the majors”?

Amazon has author and sales ranking graphs that are updated hourly. On Sept. 5, 2017, someone purchased one (1) e-book edition of my novel Saving Spirit Bear. That single sale boosted the novel’s ranking from 8,787,432 to 201, 692 an increase of 8,585,740 points. My author ranking subsequently increased 582,673 points from 825,278 to 242,605.

What do these numbers mean? I’d say a few sales a month and an indie author would be among the top 100,000 selling authors on Amazon. Would that get you into “the majors”?

Who cares, you’d still be making peanuts.

Stay calm, be brave, watch for the signs.

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Find reviews, blurbs and buy links to my eight novels and two plays at

https://www.amazon.com/-/e/B003DS6LEU

 

Facebook for writing news, my experience as a writer as well as promotions, contests, and discounts regarding my books

https://www.facebook.com/profile.php?id=100013287676486&fref=comp

 

Video book reviews of self-published authors now at

Not Your Family, Not Your Friend Video Book Reviews: https://www.youtube.com/channel/UCH45n8K4BVmT248LBTpfARQ

 

Cover Art of books by self-published authors at

https://www.pinterest.com/rod_raglin/rod-raglins-reviews-cover-art/

 

More of my original photographs can be viewed, purchased, and shipped to you as GREETING CARDS; matted, laminated, mounted, framed, or canvas PRINTS; and POSTERS. Go to: http://www.redbubble.com/people/rodraglin

 

View my flickr photostream at https://www.flickr.com/photos/78791029@N04/

 

Or, My YouTube channel if you prefer photo videos accompanied by classical music

https://www.youtube.com/channel/UCsQVBxJZ7eXkvZmxCm2wRYA

 

 

 

The launch of The Local Rag

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This is my seventh novel, you’d think I should know something about launching one by now. Right?

Because I write this blog and facilitate creative writing circles I continue to read books and participate in webinars on book marketing hoping there’ll be something new I can pass on.

There isn’t.

There’s stats, graphs, media mixes and the occasional ridiculous suggestions like:

– include the title of all your books in the header photo of your various social media sites, and

– post photos of five covers of your books on your Facebook opening page – bottom left column below your intro.

As if this preaching to the converted (since they’re already on your site) will make a difference.

Currently, the Holy Grail of social media marketeers is “the e-mail list”.

Building the email list should be the primary objective of authors and this is done through giveaways, signups for your newsletter and any other way you can get a person to divulge their email address.

Then, if done right – right timing, content and frequency, these lists can apparently be mined for gold.

Without exception these social media marketeers, authors and webinar presenters all have their own marketing company and will be happy to further enlighten you with an online course or program (for a fee).

Armed with the experience of six previous launches and now buoyed with all this new(?) marketing information I set forth on October 1, 2016 to launch my seventh novel, The LOCAL RAG.

The first thing I did was to enroll my book in Kindle Scout, Amazon’s “reader-powered publishing for new, never-before-published books. It’s a place where readers help decide if a book gets published. Selected books will be published by Kindle Press and receive 5-year renewable terms, a $1,500 advance, 50% eBook royalty rate, easy rights reversions and featured Amazon marketing.

https://kindlescout.amazon.com

There’s a forty-five day exclusive agreement stating you’re not selling your book while it’s part of the contest.

In essence this is an electronic slush pile, but it’s free and easy though it provides little indication if your book is popular since, like most internet polls, it can be easily skewed by nominees who rabidly recruit votes from everyone they’ve ever come in contact with.

Then I sent an email with a free Advance Reading Copy e-book.

For the first time I used MailChimp. They offer a free service for lists less than two thousand subscribers. I have two hundred and thirty-five emails from people who at one time or another expressed and interest in my writing. MailChimp is worth investigating and certainly beats sending individual emails.

https://www.mailchimp.com

I enrolled the e-book edition of The LOCAL RAG in Kindle Select. For a ninety day exclusive Kindle Select offers me greater royalties, wider distribution, participation in Kindle Owner’s Lending Library and the opportunity to offer my book free on Amazon for five days during that period. I chose five individual free days more or less spaced equally apart.

I’ve used this program for some launches and not for others. The results have been the same – zero.

https://kdp.amazon.com/select?ref_=kdp_BS_TN_se

By the end of the month I had sent out two follow-up emails urging people to vote for The LOCAL RAG on Kindle Scout and read and review my book.

Once the Kindle Scout promotion had expired (results pending but not holding my breath) I scheduled a giveaway from November 7th to December 4th on Goodreads for two paperback books, and on BookLikes and LibraryThing for the same duration for one hundred ebooks each.

http://goodreads.com/

http://booklikes.com/

http://librarything.com/

I set up a pre-order on Smashwords for January 7, 2017, ninety days out and once my commitment to Kindle Select is over. I’ll likely offer it for free for a couple of weeks just for exposure. Smashwords is another non-starter, but what the hell.

https://www.smashwords.com/

I’ve joined four Goodreads groups and will endeavor to engage in meaningful and civil discussions during the next three months as well. Social media gurus insist joining and participating in online groups will increase sales – at least indirectly. This by far is the most difficult and time consuming part of the launch.

My goal is to get at least ten reviews and sell at least fifty books within six months of the launch.

With about one month down I’ve so far received three reviews (all five stars) and no sales.

I’ll keep you posted.

 

Stay calm, be brave watch for the signs.

 

30

 

Find reviews, blurbs and buy links to my seven novels and two plays at

https://www.amazon.com/-/e/B003DS6LEU

Facebook for writing news, my experience as a writer as well as promotions, contests, giveaways and discounts regarding his books

https://www.facebook.com/Rod-Raglin-337865049886964/

Video book reviews of self-published authors now at

Not Your Family, Not Your Friend Video Book Reviews: https://www.youtube.com/channel/UCH45n8K4BVmT248LBTpfARQ

Cover Art of books by self-published authors at

https://www.pinterest.com/rod_raglin/rod-raglins-reviews-cover-art/

More of my original photographs can be viewed, purchased, and shipped to you as GREETING CARDS; matted, laminated, mounted, framed, or canvas PRINTS; and POSTERS. Go to: http://www.redbubble.com/people/rodraglin

View my flickr photostream at https://www.flickr.com/photos/78791029@N04/

Or, My YouTube channel if you prefer photo videos accompanied by classical music

https://www.youtube.com/channel/UCsQVBxJZ7eXkvZmxCm2wRYA

 

 

 

 

 

 

 

Goodreads giveaway – ever the optimist

trinityangel copyTwo pre-order promotions for the re-issues of Saving Spirit Bear – What Price Success? and Loving the Terrorist – Beyond Eagleridge Bluffs, plus the Kindle Scout nomination promotion for The Widower, and, don’t forget, the corresponding blogs and tweets – it’s been a busy three months.

What do I have to show for it? One sale.

Ever the optimist I have uploaded The Widower to both Smashwords and Amazon as a pre-order which will be released March 6, 2016. That gives you plenty of time after paying your Holiday bills to save up 99¢ for this e-book.

I’m not sure about the wisdom of such a long pre-order period but since when did wisdom factor into anything I do regarding writing?

If you don’t think you can afford it (and, let’s face it, you haven’t before) you might

want to visit these sites and enter my Goodreads giveaway for two each of the above mentioned books as paperbacks.

https://www.goodreads.com/giveaway/show/164880-saving-spirit-bear

https://www.goodreads.com/book/show/27032523-loving-the-terrorist

Contest ends January 8, 2016

I haven’t tried Goodreads before because their giveaways are only for actual books and I’ve been too cheap to offer up the books and pay the postage – which is like adding insult to injury in my opinion.

What’s changed? Did I suddenly come into a windfall?

Goodreads claims they’re the largest site for readers and book recommendations and that 40,000 people enter their giveaways everyday.

Four books x 40,000 views x 30 days … let’s just say I’m curious as to how many people actually request my books.

Watch for my year end blog coming soon entitled A Year of Futility.

Stay Calm, Be Brave, Watch for the Signs.

 

30

 

Kindle Scout scouting for sales not quality

TheWidowerE-bookCoverHello, Aunt Grace, it’s your nephew Rod calling. Rod. Norm’s son. On the west coast. Yes. Long time no talk, how are you? That long? He did? When? I’m sorry to hear that, I always liked Uncle Ted. Fred? Uncle Fred, of course. Anyhow, I’m writing novels now and I wondered if you had a computer?

 

My new novel, The Widower, has been submitted and accepted in the Kindle Scout program, Amazon’s new “reader-powered publishing platform for new, never-before-published books.”

What is Kindle Scout? Here’s how Amazon, the parent company, spins it:

Kindle Scout… is a place where readers help decide if a book gets published. Selected books will be published by Kindle Press and receive 5-year renewable terms, a $1,500 advance, 50% eBook royalty rate, easy rights reversions and featured Amazon marketing.

Here’s my take on it.

Anyone can now publish an e-book free with Kindle Direct Publishing. The trade-off is they get a thirty-five percent royalty. I would imagine there’s at least five million e-books listed on Amazon, the majority of which are spawned by Kindle Direct. How do I come up with this astounding statistic? My novel Not Wonder More, Mad Maggie and the Mystery of the Ancients is ranked 2,854,676 in the Kindle Store. It’s that high because its actually had a couple of sales. The current sales ranking of my other four books that makeup my bibliography is “unknown”, because, you guessed it, they’ve had no sales on Amazon.

For the last year I’ve been committed to reading the work of new, self-published authors and believe me there are a lot of books out there whose sales ranking is “unknown”.

Here’s what I’m getting at – it must cost quite a bit of money to churn out e-books that once published don’t sell a copy.

Kindle Scout gives Amazon the opportunity to choose the ones that will sell and put their resources behind them and make some money.

You see once your work is accepted it gets posted on the Kindle Scout site and reader’s can nominate it. If you make the cut you get the cash. It’s kind of a sure thing for Amazon since they already know by the number of people that nominate the book if it will sell.

If you win and get the contract does that mean you’ve written a blockbuster? Maybe, but it more likely means you’ve recruited every living soul you know or have virtually come in contact with to nominate your title.

So what, you (and Amazon) say? That’s how the game is played. To that I say, you’re right, but not by me.

But, hey, I’m not complaining. This is still an opportunity to get my work in front of a lot of people and I’m grateful to Kindle Scout and Amazon for the opportunity. It’s just that I’m just not going to run out and spend that advance – in advance. It’s not that I don’t have a lot of friends I can lean on…actually, it is.

The Widower’s Kindle Scout campaign will launch on October 24, 2015 12:00 AM EDT and last for 30 days. Here’s the direct link to my book if you’re inclined to nominate it.

https://kindlescout.amazon.com/p/25MD9OLX9C88T

The Kindle Scout submission process is dead simple. Here’s what you need:

  • A complete, copyedited, never-before-published manuscript of about 50,000 words or more in Word format
  • A title and book cover image
  • A book one-liner of 45 characters or less
  • A book description of 500 characters or less
  • A short bio (500 characters or less) and your photo. You also have a chance to answer some canned questions about your book and personal story in a short Q&A section.
  • A thank you note of 500 characters or less. At the end of every campaign, Kindle Scout notifies readers whether the books they nominated were selected. The thank you note you submit will be included in the reader notification — no matter the outcome. This is a good opportunity to make a connection on a permanent basis via social media or email lists though neither have worked for me. It is, however, still polite to say thanks for your time and interest.

If you’re about to launch a book and you haven’t got this information at your fingertips, well, you’re not ready to launch a book.

Here’s the link to Kindle Scout https://kindlescout.amazon.com/

Stay calm, be brave, watch for the signs;

30

SPECIAL PRE-0RDER PRICE NOW AVAILABLE

Saving Spirit Bear – 99¢ if ordered before November 8, 2015

Loving the Terrorist – 99¢ Beyond Eagleridge Bluffs

– order before December 6, 2015

After pre-order dates regular price will apply $2.99

To pre-order go to

http://www. amazon.com/author/rodraglin

 

Video book reviews of self-published authors now at

Not Your Family, Not Your Friend Video Book Reviews: https://www.youtube.com/channel/UCH45n8K4BVmT248LBTpfARQ

Cover Art of books by self-published authors at

https://www.pinterest.com/rod_raglin/rod-raglins-reviews-cover-art/

My new novels, FOREST – Love, Loss, Legend and The BIG PICTURE – A Camera, A Young Woman, An Uncompromising Ethic are available on Amazon http://www.amazon.com/-/e/B003DS6LEU and as e-books at https://www.smashwords.com/profile/view/raglin

Visit my publisher’s website for excerpts from, and a buy link to my Eco-Fi series ECO-WARRIORS Book 3, Not Wonder More – Mad Maggie and the Mystery of the Ancients http://www.devinedestinies.com/?route=product%2Fauthor&author_id=92

ECO-WARRIOR Book 1, Saving Spirit Bear is available at http://www.amazon.com/-/e/B003DS6LEU

ECO-WARRIOR Book 2, Loving the Terrorist – Beyond Eagleridge Bluffs is now available as in paperback at

http://www.amazon.com/author/rodraglin

More of my original photographs can be viewed, purchased, and shipped to you as GREETING CARDS; matted, laminated, mounted, framed, or canvas PRINTS; and POSTERS. Go to: http://www.redbubble.com/people/rodraglin

View my flickr photostream at https://www.flickr.com/photos/78791029@N04/

Or, My YouTube channel if you prefer photo videos accompanied by classical music

https://www.youtube.com/channel/UCsQVBxJZ7eXkvZmxCm2wRYA

If it don’t sell, it ain’t good.

MauveIndigo_IMG_0075 copyI wrote this article about two years ago when I was trying to come to grips with success – more specifically, the lack of it. Not much has changed.

I thought I’d offer it up again for consideration and for those who seem to think “I’m only in it for the money” (what money?). Money/sales is the benchmark I use to measure my success. This article explains why.

Creativity is subjective. “I don’t know much about art, but I know what I like” – could be applied to a Bateman masterpiece or a black velvet reproduction from Walmart. This overused adage also applies to literature. It’s an excuse for a multitude of sins including a distinct lack of artistic ability as well as just plain bad taste.

So how does one decide whether their creation has any artistic merit? For me, if it don’t sell, it ain’t good.

Of course I to put it out there. I’ve offered my photographs to the public through various venues including retail stores, websites, flea markets, Craig’s List, and most recently stock photo sites – you name it, I’ve tried it.  My writing’s been sent off to agents, publishers, magazines, newspapers as well as posting it on various websites and now self-publishing.

Then I wait.

How long I wait depends on how patient or delusional I am, or both, at any given time. If nothing happens I may withdraw, I may persevere. I use to call it a “learning experience”, but now I understand that phrase as a euphemism for failure.

I’ve rationalize my lack of success with all manner of excuses – I’m ahead of my time; misunderstood; not commercial enough (a good thing?); the economy is in the dumps; the weather was rotten; the stars were misaligned; or, like Van Gogh, who only sold one painting in his entire life, my genius will be appreciated once I’m gone.

Six new photographs of mine were recently shown at The Metro Theatre Lounge Gallery. Theatre-goers could view my work prior to the show and at intermission for the entire run of seventeen performances. The Metro is a good venue. People who attend are inclined to the arts and have the time to take a look, unlike a coffee bar gallery where all you want is to get your latte and leave. The box office for that production was 1621 and I would imagine at least 1,000 patrons visited the lounge at least once.

There were no sales, nor any enquiries regarding my photographs. According to my own philosophy, there’s only one conclusion.

The reason I take this uncompromising approach to my work is so I’ll continue to strive to improve. When I look at my first public offerings, in either photography or writing, they were so awful I cringe even now as I think about them. Had I continued to assign any of the above excuses to the lack of response to these works I wouldn’t have attained what little success I have.

I’m still determined to create something good enough to overcome all the obstacles – real or imagined. What I lack in creativity I hope to make up in part with perseverance and the ability to learn from past mistakes and failures. There’s no shortage to draw from.

Until then, I can appreciate (and marvel at) the success of others while I keep honing my craft and perfecting my eye. It’s not about money. It’s about my passion for what I do and recognition from my contemporaries whom I respect.

Nietzsche said, “Art is the proper task of life…”,  and that may very well be the case, whether it sells or not.

Stay calm, be brave, watch for the signs

 

30

SPECIAL PRE-0RDER PRICE NOW AVAILABLE

Saving Spirit Bear – 99¢ if ordered before November 8, 2015

Loving the Terrorist – 99¢ Beyond Eagleridge Bluffs

– order before December 6, 2015

After pre-order dates regular price will apply $2.99

To pre-order go to

http://www. amazon.com/author/rodraglin

 

Video book reviews of self-published authors now at Not Your Family, Not Your Friend Video Book Reviews: https://www.youtube.com/channel/UCH45n8K4BVmT248LBTpfARQ

My new novels, FOREST – Love, Loss, Legend and The BIG PICTURE – A Camera, A Young Woman, An Uncompromising Ethic are available on Amazon http://www.amazon.com/-/e/B003DS6LEU and as e-books at https://www.smashwords.com/profile/view/raglin

Visit my publisher’s website for excerpts from, and a buy link to my Eco-Fi series ECO-WARRIORS Book 3, Not Wonder More – Mad Maggie and the Mystery of the Ancients http://www.devinedestinies.com/?route=product%2Fauthor&author_id=92

ECO-WARRIOR Book 1, Saving Spirit Bear is available at

http://www.amazon.com/-/e/B003DS6LEU

ECO-WARRIOR Book 2, Loving the Terrorist – Beyond Eagleridge Bluffs is now available as in paperback at

http://www.amazon.com/author/rodraglin

More of my original photographs can be viewed, purchased, and shipped to you as GREETING CARDS; matted, laminated, mounted, framed, or canvas PRINTS; and POSTERS. Go to: http://www.redbubble.com/people/rodraglin

View my flickr photostream at https://www.flickr.com/photos/78791029@N04/

Or, My YouTube channel if you prefer photo videos accompanied by classical music

https://www.youtube.com/channel/UCsQVBxJZ7eXkvZmxCm2wRYA

Pre-order the re-issue of Saving Spirit Bear now

SSBCoverPromoThe re-issue of my novel Spirit Bear is now available for pre-order.

This was my first novel and though far from stellar it deserved better than to languish on my publisher’s website. So when the contract expired I yanked it and have re-issued it as an indie publication, both in paperback and e-book.

Will it do better? Let’s just say it can’t do worse.

I fixed a few typos, tweaked the front and back matter, designed a new cover and added the word “saving” to the title. It’s now called Saving Spirit Bear.

I began by using Amazon’s Createspace to publish the paperback version. I find this platform pretty straightforward and the turn around time remarkably quick. Unfortunately, Createspace does not have a pre-order option, so the paperback is out there and available for $7.99.

I took advantage of Kindle Matchbook, Amazon uses the same files from Createspace to publish a companion e-book on Kindle Direct Publishing. The only condition is you have to sell your e-book for $2.99 or less.

It’s too easy, really.

KDP has a pre-order option so I’m trying it out.

The book-marketing gurus tell you this is the best way to “gimmick” yourself onto the New York Times bestseller list – briefly. The deal is you promote your book in advance as a pre-order and the day the book is released those pre-orders are converted to orders all at once. That could give you a real bump in the ratings – maybe enough to make it to a bestseller list.

If you make it to that esteemed position, however briefly, you can legitimately(?) promote yourself as a bestselling author, forever, on any book you write. You’re not saying the book is a bestseller, only that at one point in time the author had a bestseller on the New York Times bestseller list – thus, a NYT bestselling author.

And saying a book is written by a New York Times bestselling author evidently sells more books.

Can this possibly work?

Only a couple of months ago my novel, The BIG PICTURE – A Camera, A Young Woman, An Uncompromising Ethic had two sales in one day and my author rating jumped from 2,593,668 to 173,973, a gain of 2,419,695 points.

So yes, I would imagine this gimmick can actually work.

In my quest to become a New York Times bestselling author I’ve also lowered the pre-order price to 99¢ from $2.99.

I’ve also published Saving Spirit Bear on Smashwords which allows you to set up a pre-order account without even uploading a book. The price there is also 99¢ during the pre-order period, after which the e-book will be $2.99.

From now until November 8, 2015, when the e-book edition of Saving Spirit Bear becomes available, I’ll be trying to find ways (like this blog) of letting readers know about this pre-order deal.

Here are the links to pre-order :

Amazon: http://www.amazon.com/dp/B0150PMX0Y

Smashwords: https://www.smashwords.com/books/view/575296

Both KDP and Smashwords allow me to check to see how the pre-orders are flooding in – or not, so I’ll keep you posted.

I’d like to become a New York Times bestselling author, but I’d rather not do it manipulating sales figures and ratings. However, when I read all the excellent independent authors whose books are abandoned in the backlists of Amazon and Smashwords for no other reason than the lack of publicity I realize I have to give this a try – for them as well as myself.

Stay calm, be brave, watch for the signs.

30

Video book reviews of self-published authors now at

Not Your Family, Not Your Friend Video Book Reviews: https://www.youtube.com/channel/UCH45n8K4BVmT248LBTpfARQ

My new novels, FOREST – Love, Loss, Legend and The BIG PICTURE – A Camera, A Young Woman, An Uncompromising Ethic are available on Amazon http://www.amazon.com/-/e/B003DS6LEU and as e-books at https://www.smashwords.com/profile/view/raglin

Read Reviews https://readersfavorite.com:book-review:39014

Visit my publisher’s website for excerpts from, and a buy link to my Eco-Fi series ECO-WARRIORS Book 3, Not Wonder More – Mad Maggie and the Mystery of the Ancients http://www.devinedestinies.com/?route=product%2Fauthor&author_id=92

ECO-WARRIOR Book 1, Saving Spirit Bear is available at http://www.amazon.com/-/e/B003DS6LEU

ECO-WARRIOR Book 2, Loving the Terrorist – Beyond Eagleridge Bluffs is soon to be re-issued.

More of my original photographs can be viewed, purchased, and shipped to you as GREETING CARDS; matted, laminated, mounted, framed, or canvas PRINTS; and POSTERS. Go to: http://www.redbubble.com/people/rodraglin

View my flickr photostream at https://www.flickr.com/photos/78791029@N04

Or, My YouTube channel if you prefer photo videos accompanied by classical music

https://www.youtube.com/channel/UCsQVBxJZ7eXkvZmxCm2wRYA

“Publishing experts” charge big bucks for what you can do yourself free

SunsetLaneReflection_0044 copy copy

I recently received a press release from the professional public relations firm ESMI entitle How to Price an E-Book.

The release is written by Kim Staflund and is promoting her two books How to Publish a Book in Canada . . . and Sell Enough Copies to Make a Profit!, and How to Publish a Bestselling Book … and Sell It Worldwide Based on Value, Not Price!.

So here’s an indie author who claims both her books have been Amazon bestsellers telling other indie authors or those considering becoming indie authors how to sell their books and make money. What’s new about that? Libraries must have and entire bibliographic classification complete with it’s own Dewey Decimal code taking up considerable shelf space about this very topic. And now Kim Staflund has published two more. So what?

I guess it’s the hyperbole in the titles as well as unsubstantiated claims and misleading statements that gets my blood boiling.

Staflund claims her POD books became best sellers on Amazon priced at $19.99. Here she muddies the water a bit – these are paperbacks not e-books and the press release is entitled “How to Price an E-book. So what are we talking about here, e-books or paperbacks or is she purposely being misleading?

According to Staflund, her books reached bestseller status because “of their quality content combined with using various online and traditional marketing techniques—not because of low pricing.”

There doesn’t seem to be an optimum pricing point for POD books, but this statement contradicts all the information I’ve seen from Amazon and Smashwords regarding the pricing of e-books. Both these sites have data complete with graphs that show the optimum price to maximize sales and profits. Since both these companies work on a royalty basis, they don’t make money unless you make money, it’s in their interest for your book to sell.

Amazon says, considering you’re a nobody, the optimum price for your e-book on their site is $2.99. A lower price won’t increase sales, but it will diminish profits. A higher price won’t increase profits because it will diminish sales. At Smashwords the optimum price is $3.99.

There’s all kinds of gimmicks (like buying your own books) that might spike your sales for a very short period, but over time these are the prices that work and they should know.

Staflund goes even further with this incredulous remark:

“It will likely take an author forever to make back the money it cost to properly publish a book if the retail price is set at $2.99 per copy. Additionally, such a low price truly devalues content.”

Even the most delusional author must be aware nobody cares, the reader or the publisher, if they’ve spent the last ten years of their life writing a book and, even at minimum wage, it cost them a quarter of a million dollars in work hours. The truth is in this free enterprise system the value of something is the maximum price it will sell for – consistently.

Furthermore, if saying a low price devalues the content of your book what does having no sales at a higher price say? And, oh yeah, who decides if the content has any value in the first place?

So who is Kim Staflund and why is she saying these things?

Staflund’s the founder and publisher at Polished Publishing Group (PPG), www.polishedpublishinggroup.com, where she “works with businesses and individuals around the world to produce professional quality audiobooks, e-books, paperbacks and hardcovers using a supported self-publishing business model. As a bestselling author (sic) and sales coach, she shows authors how to sell their books using all the effective traditional and online tricks of the trade.” (This, from someone who uses a public relations firm to help her promote her own books.)

She further claims to have “a substantial sales and sales management history combined with over 20 years of book publishing experience within the traditional and new publishing markets.”

I checked out her website and it is very similar to those of Amazon and Smashwords in that it accumulates all the information necessary from an author, including a properly formatted manuscript, that is necessary to publish a book with today’s technology.

Once Amazon and Smashwords have this data they can proceed to publish your book on a royalty split basis. You can purchase expertise at any point along the way including the formatting of the manuscript, designing a book cover, and additional marketing services, but you don’t have to.

If you’re patient and persevere you can do it yourself.

For books, from 201 to 300 pages (max. 90,000 words, the category my novel The BIG PICTURE – A Camera, A Young Woman, An Uncompromising Ethic would fall into) Polished Publishing Group offers: two (2) ISBN numbers; copy editing; cover design, proofreading; a hard proof; both paperback and e-book formats; book signing; two-year online distribution term; print-ready files returned to you.

The price is $4,750.00 cdn.

There’s nothing illegal or immoral about what Staflund is doing. If you don’t have the time, inclination or the computer savvy to navigate through self-publishing sites then there are countless “experts” like Staflund that will do it for you for a fee.

What I find objectionable is her claims that she has special expertise on How to Publish a Bestselling Book … and Sell It Worldwide Based on Value, Not Price and further more that she can show you How to Publish a Book in Canada . . . and Sell Enough Copies to Make a Profit! There are just too many variables to be able make these bombastic claims.

Be wary of so called experts that make unsubstantiated claims and charge you a hefty fee for what you can do yourself for nothing. Today, having 20 years of experience in book publishing is worth almost nothing. The industry is evolving so quickly what you learned today is worthless tomorrow.

Stay calm, be brave, watch for the signs

30

 

My new novels, FOREST – Love, Loss, Legend and The BIG PICTURE – A Camera, A Young Woman, An Uncompromising Ethic (now in paperback) are available on Amazon http://www.amazon.com/-/e/B003DS6LEU and at https://www.smashwords.com/profile/view/raglin

Read Reviews https://readersfavorite.com:book-review:39014

Visit my publisher’s website for excerpts from, and buy links to, my three novels, Spirit Bear, Eagleridge Bluffs, and Not Wonder More – Mad Maggie and the Mystery of the Ancients (now in paperback). http://www.devinedestinies.com/?route=product%2Fauthor&author_id=92

More of my original photographs can be viewed, purchased, and shipped to you as GREETING CARDS; matted, laminated, mounted, framed, or canvas PRINTS; and POSTERS. Go to: http://www.redbubble.com/people/rodraglin

View my flickr photostream at https://www.flickr.com/photos/78791029@N04/

Or, My YouTube channel if you prefer photo videos accompanied by classical music

https://www.youtube.com/channel/UCsQVBxJZ7eXkvZmxCm2wRYA

New book experience anticlimactic

ToldTreeOrnament_07Anticlimactic.

That’s the feeling I had when I held my first-ever published “book”. It ranked right up there with New Year’s Eve.

And it got worse.

I’m referring to the proof copy of my new novel The BIG PICTURE – A Camera, A Young Woman, An Uncompromising Ethic, sent to me from Createspace, the traditional publishing arm of Amazon.

I chose stock cover art from the Createspace library and it was dreadful, as was the typography on the back cover. The book itself was nice – good stock, well bound, very professional.

When I began to proof read I was dismayed at how many typos and dropped words there were. This after numerous rewrites and at least two comprehensive “proofings” by myself and one by Ann Kirk, a generous and very thorough person who volunteers as my beta reader.

Apparently, it is far easier, at least for me, to pickup these errors in traditional book form than on the computer.

I also became aware of inconsistencies throughout the manuscript. Sometimes “but” was proceeded by a comma, other times not. Sometimes I used single quotes for emphasis, sometimes I used double quotes.

In addition to these obvious errors, I was disappointed in the writing.

Paragraphs of description or imagery I was particularly proud of now seemed ostentatious or smacked of author intrusion. Many neither developed character nor advanced the plot and needed to be cut or at least edited.

Some sentences seemed awkward and unnatural. It was evident I was trying too hard to use an active voice instead of a passive one, and to show rather than tell.

At times the plot seemed clumsy and convoluted.

I painstakingly corrected all the errors I could find and that had been pointed out, and rewrote such passages as was possible without having to undertake a major manuscript revision.

I scrapped the stock cover and designed my own and, though not exactly what I would have liked, the graphic was at least identifiable and somewhat representative of the story within. I reset the typography on the back cover so it flowed properly and was readable.

I uploaded these revisions to the e-book edition as well as to the book format.

I now await notification from Amazon that The BIG PICTURE – A Camera, A Young Woman, An Uncompromising Ethic, is available for sale to the public in book form.

Not Wonder More – Mad Maggie and the Mystery of the Ancients, will also be available in book form from my publisher in the near future.

I have spent a good deal of time this past year promoting on the internet. Here are two new sites I’ve incorporated in my book promotions you might find helpful in your quest:

Google Books

http://books.google.com/googlebooks/partners/index.html

Booklife

http://booklife.com/

Millions of people have access to my books on Amazon, Goodreads, Booklife, BookLikes, Google Books and likely a few more I’ve forgotten about it.

I’ve promoted here, and on Bublish, and Twitter exhaustively.

I’ve had some very favorable reviews.

I appear to be doing what “the experts” say you must do.

However, The BIG PICTURE – A Camera, A Young Woman, An Uncompromising Ethic, has still to record its first sale after five months. Sales of my other books are so low as to not make the “cut” this quarter for royalty payments.

In face of this predicament I’ve reviewed the reasons I write fiction; for enjoyment, for edification, and to influence my readers(?) with my view on issues – not for money and not for fame.

I’m still good with this and so see no reason to reconsider.

I will continue to write, but I’ve decided in 2015 to not waste my energy seeking ways to actively market my books. I mean, really, why bother?

I’ll contribute to this blog for my own sanity and update and maintain the sites I have. I will not spend money. I will not waste time. I will not get frustrated.

I will very likely not be successful.

I will, however,  be more content.

30

My new novel, The BIG PICTURE – A Camera, A Young Woman, An Uncompromising Ethic is now available on Amazon at http://www.amazon.ca/gp/product/B00LTXGD58

Read Reviews https://readersfavorite.com:book-review:39014

Visit my publisher’s website for excerpts from, and buy links to, my three novels, Spirit Bear, Eagleridge Bluffs, and Not Wonder More – Mad Maggie and the Mystery of the Ancients. http://www.devinedestinies.com/?route=product%2Fauthor&author_id=92

More of my original photographs can be viewed, purchased, and shipped to you as GREETING CARDS; matted, laminated, mounted, framed, or canvas PRINTS; and POSTERS. Go to: http://www.redbubble.com/people/rodraglin

View my flickr photostream at https://www.flickr.com/photos/78791029@N04/

Or, My YouTube channel if you prefer photo videos accompanied by classical music

https://www.youtube.com/channel/UCsQVBxJZ7eXkvZmxCm2wRYA

150 free books = 2 reviews. The BIG PICTURE – Update #4

BacklitMaple111114_53 copyTo date I have sent approximately 150 personal emails with a file of my book, The Big Picture – A Camera, A Young Woman, An Uncompromising Ethic attached. These are to readers who have received free copies of at least one of my other novels through giveaways on BookLikes and StoryCartel. The last of these emails was sent about a month ago. To date I have received two reviews. At least both of them have been good.

In a desperate effort to get something happening for my new novel I enlisted the services of Readers’ Favorite Book Reviews (RFBR).

Originally, I had posted all four of my novels with them for a free review. After three months and no response I figured my books were not among the 65% of free review requests selected. I opted for the $129 – 3 Express Reviews Package that features:

– Three different reviews and critiques of your book.

– 3 guaranteed reviews by 3 different reviewers completed and posted in 2-3 weeks.

– 3 months of advertising in our Featured Book rotator.

– Reviews posted on Barnes & Noble, Google Books, Facebook, Google+, Twitter & Pinterest.

– Reviews displayed on your Readers’ Favorite review page.

You can also post the review on your Amazon author page in your Editorial Reviews section.

The BIG PICTURE received two five star and one four star review. I was not impressed with the quality of the reviews but they were high marks and made for flattering quotes.

A week later my novel SPIRIT BEAR was reviewed for free and it got three stars. You can draw your own conclusions here, but I’m going to have to assume paid reviews don’t get higher ratings. I mean you got to believe some people associated with this industry have integrity – don’t you?

For more information on Readers’ Favorite Book Reviews go to http://www.readersfavorite.com

To read the reviews on The BIG PICTURE go to

https://www.readersfavorite.com/book-review/39014

RFBR said they’d post my reviews on Google Books so I registered there and, yes indeed, here is another opportunity to list your book. Go to http://www.books.google.com

I continue to Tweet even the most inconsequential developments. Twitter analysis shows this is yet another futile endeavor. Take for example the month of November: on an average my tweets earned 64 impressions a day, but so what? The engagement rate was 1.2%; link clicks 3; retweets 0; favourites 0.

Has any of this – the free books, the paid for positive reviews, the social media, made a difference.

So far, no.

After four and a half months The BIG PICTURE – A Camera, A Young Woman, An Uncompromising Ethic still has zero sales as an e-book despite a few flattering editorial and reader reviews.

Still I persevere. The book format is now in final proofing stages and will soon be released with Amazon’s Createspace.

With the interest in the new genre Environmental Fiction (Eco-Fiction or Eco-Fi), my publisher is now moving ahead and my novel Not Wonder More – Mad Maggie and the Mystery of the Ancients, book three in the stand-alone ECO-WARRIOR SERIES, will soon be available in book form as well.

Likely by the end of the year I’ll have two books available in print.

How do I feel at this point? Here’s a quote attributed to best-selling author, Lee Child, that sums it up:

“It’s a kind of zen question: if you write a book and no one reads it, is it really a book?”

I don’t know, is it?

30

 

My new novel, The BIG PICTURE – A Camera, A Young Woman, An Uncompromising Ethic is now available on Amazon at http://www.amazon.ca/gp/product/B00LTXGD58

Read Reviews https://www.readersfavorite.com:book-review:39014

Visit my publisher’s website for excerpts from, and buy links to, my three novels, Spirit Bear, Eagleridge Bluffs, and Not Wonder More – Mad Maggie and the Mystery of the Ancients. http://www.devinedestinies.com/?route=product%2Fauthor&author_id=92

More of my original photographs can be viewed, purchased, and shipped to you as GREETING CARDS; matted, laminated, mounted, framed, or canvas PRINTS; and POSTERS. Go to: http://www.redbubble.com/people/rodraglin

View my flickr photostream at https://www.flickr.com/photos/78791029@N04/

Or, My YouTube channel if you prefer photo videos accompanied by classical music

https://www.youtube.com/channel/UCsQVBxJZ7eXkvZmxCm2wRYA